Crocs

Towards the middle of the pandemic when restrictions are slowly easing, Crocs Singapore looked to bring people back into their stores. The brief was fairly straightforward: make an interactive game that draws people in. The client also had a vision of bringing back nostalgic 90s visuals - so we ran with that. The dynamic visual direction coupled with a large screen proved successful, as kids ran into stores and played with the game. This eventually turned the parents into customers, and sales went up. A daily contest was also held, with the highest scores taking home some Jibbitz of their own.

As the durable LED screens were equipped with pressure sensors, resolution had to be low. This restriction turned out to be a blessing as the low-fidelity screen helped to sell the retro visuals even more. A microsite was also built for registration, which also syncs with the leaderboard.