McDonald's

There were a few requirements for the menuboard - mainly for it to be easily updated on the backend and for it to be accessible to everyone across their customer base. The designs had to be simple enough for kids and the older generation to understand. With this in mind and several rounds later, we ended up with the design you see below. The menuboard also features time-triggered deals and have real-time inventory tracking. Neutral and tasteful tones were used for backgrounds and photography to showcase the food items better, while coded colours work as an identifying cue for the various food categories. This kept the tone light and playful, in line with their parent branding. This version of the menu ran for 3 years, before a revamp was done.

The current iteration is still used today.
Along with the menuboard, I also worked on their ad-hoc advertising from 2018-2022. This includes app content, social media, e-mails and banners.

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