Singapore Tourism Board

Despite its size, Singapore hides a lot of good places and they're usually only known by those that live there. Jalan Jalan wants you to know about these places and invites you to discover the cities within the city. The people, the sights and of course, the food. It's a website and a social initiative rolled into one. To incentivise participation by both hawkers and patrons, in-store exclusives were then rolled out. This project was a lot of fun as I was discovering a lot of these places for the first time, and had meaningful conversations with those I encountered.